Social media as an important element of marketing strategy. Hit or miss? How to reach the target audience

Date: Wednesday, October 31th, 2018

Time: 9:30 – 12.00

Registration, coffee-break: 09:00-09:30

VENUE CHANGED!: Stasov conference hall, Radisson Royal Hotel St. Petersburg, Nevsky 49/2

Moderator: Ekaterina Ena, Marketing Director, Emerging Markets Group

Speakers:

Julia Strelchik, Head of Sales & Marketing Department, M-Brain Russia

Overview of the situation. Recent trends in the world and Russia

The practice of using by international companies in Russia. Successful cases.

What to expect in the future?

Valeria Kraskova, Product director, lab322

Social analytics opportunities

Current technical capabilities of social networks. Real examples

Forecast

Maxim Volodin, Speaker of SPECIA, Target Day conferences, member of the jury of the courses “IKRA” and “Young Mercury”, teacher of the Epic Skills school, Head of SMM, Molinos:

SMM Performance: Targeting for Sales

What is the essence of performance marketing in social networks

Targeted advertising formats for Sales

Author’s advertising secrets

Cases

Evgeniy Voloshin, Business development director, AGM: Social networks as a tool to influence consumer behavior

Strategic goals and values of companies. Their reflection in social networks.

Target groups and formats of interaction with the audience for reporting global values.

Case

The working language of the meeting will be Russian.  If you require an English language interpreter, please let us know.

Please confirm your attendance by e-mail office@spiba.ru, or by phone 325-9091 before October 30th, 2018.