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There are no little things in marketing. Rebranding of Utair Airlines

13.04.2018 @ 09:30 - 11:30

The SPIBA Marketing & Communications Committee is pleased to invite you to take part in a seminar “There are no little things in marketing. Rebranding of Utair Airlines”.

Date: Friday, April 13th, 2018

Time: 9:30 – 11.30

Registration, coffee-break: 09:00-09:30

Venue: 21 Nevsky Prospect, Business Center Mertens House, conference hall on the 6th floor

Moderator: Ekaterina Ena, Marketing Director, Emerging Markets Group

Speaker: Alina Shcherbinina, Head of Marketing Department of UTair. Prior to this, she was engaged in brand development and innovation for Lipton Ice Tea in Moscow and London. Under her leadership, campaigns were carried out for rebranding Utair, rebranding and celebrating the 10th anniversary of Lipton Ice Tea in Russia, bringing to the market Lipton Mojito.

The world is changing, and we are constantly being scared that marketing will not be needed, people will be replaced by robots, artificial intelligence will create innovations. Alina will talk about the benefits of professional perfectionism by the example of the recent rebranding of Utair Airlines.

The working language of the meeting will be Russian.  If you require an English language interpreter, please let us know.

Please confirm your attendance by e-mail office@spiba.ru, or by phone 325-9091 before April 12th, 2018.

Details

Date:
13.04.2018
Time:
09:30 - 11:30
Event Category: