SPIBA Legal Committee is pleased to invite you to take part in the discussion “Use of Intellectual Property Objects in Marketing Activities”.
Date: Thursday, October 12th , 2017
Time: 9:30 – 12:00
Venue: Nevsky pr., 21, a business center Mertens House
Images, music, quotations, mottos and other materials used in marketing activities may be objects of intellectual property. The use of such objects without the consent of the rightholder is, as a general rule, prohibited and for such use there is a liability. As part of the discussion, it is proposed to discuss complex and controversial practical issues and develop recommendations related to the use of intellectual property in advertising.
Speakers:
Elena Berger, Senior Associate, Head of IP practice, Capital Legal Services: Possible ways of using trademarks in marketing activities without the consent of the rightholder
Maksim Ali, Senior Associate, Maxima Legal: “Problems of Legal Use of Content in social network”
Anastasia Kopysova, Senior Associate, Alinga Consulting Group: “Legal aspects of protection works placed on the site without the author’s consent”
Alexei Gribanov, Associate of “Intellectual Property and Information Technologies” practice, Borenius: “Protection of the company’s rights to marketing e-commerce tools”
Alexander Shuisky, CEO / Founder PetrogradWeb: “Preventive measures to protect content, and what to do if it has been already placed on another site” |